fete imperiale

Creative Directed & Designed Capsule Collection

The brand Fete Imperiale reached out to Rachelle Cunningham to design a capsule collection, Rachelle painted an original work of art inspired by Shakespeare sonnet “Venus & Adonis” - she painted this piece during the Covid pandemic in lockdown in Greece, juxtaposing the parallels of when Shakespeare wrote that sonnet during the large pandemic in London that affected many artists at the time. At this time is when she discovered after years of struggle that she had stage 4 endometriosis and needed emergency surgery, the painting thus took a turn on this reflection of self love, and turning the classic story on its head with Venus finding her self love. The artwork was printed on several classic designs of the brand, all sold out. She Creative Directed the whole process, from the artwork concept, to the campaign shoot, to the event artistic direction, creating the set design with the florists , to hand painting the gift boxes for PR, to the invitation design, and creating 4 limited edition hand painted collector leather coats. It was a beautiful merging of Rachelles poetic world and of the brands aesthetic.