Cirque du soleil

Creative Direction/ Perfume Advertising via Artwork for Social Media

For the launch of Cirque de Soleil first perfume, Rachelle was given Carte Blanche to image the perfume as a poster as part of the online campaign for the brand. Rachelle and the brand share these words.

We gave the Artist Rachelle Cunningham Carte Blanche to imagine the latest perfume of Cirque du Soleil. "When I was a little girl, my parents took my sister and I to go see Cirque du Soleil. I remember how excited I was, racing to my costume box, pulling out anything with feathers, that shimmered wanting to look like the performers who danced through the stunning set design.This Artwork is inspired by those enchanting memories, how they moved so freely, playing with colour and light. With an ode to the vintage perfume posters I wanted to fuse the world of costume and character with the perfume’s own sensory poetry: its playful textures, its soft gourmandise. To create this work of Art. "- Rachelle Cunningham